The Art of Living in Brand
By Kathleen Crandall, Personal Brand Strategist, Meaningful Connections
I’ve spent most of my 30-year career managing and building brands. I’ve had the honor of working with some of the most recognized and respected corporate, service and product brands on the market. In all of my experience working with brands, I was, and continue to be, most intrigued by people and the fact that they, too, have a brand.
Every person walking this planet has a brand whether they are aware of it or not. And that brand has a voice. Our brand voice is communicating an expectation of what it might be like to know us or work with us. Our brand communicates, “Trust me” or “I am reliable” or “I am accomplished and professional and will take great care of your child / project / team.”
Our brand comes to life in every way we show up from what we wear (our brand image), what we communicate verbally and non-verbally (our brand voice), and in the experience of knowing us or working with us (the brand experience).
Most people aren’t aware that they have a brand let alone what it is. The prevalence of social media makes every person a global brand. What you post and how often says volumes about you and goes far beyond your small group of online “friends.” Every tweet and every Facebook or LinkedIn post is an opportunity to reinforce your brand or cause confusion. Every time you send an email (and how you sign that email), gives you a chance to build your brand. The way you treat a waiter or whether you deliver your work on time is your brand coming to life in an experience.
The most simple way to understand your brand is to ask yourself, “What am I known for?” and, more importantly, “What happens because of me and my impact on people?”
My brand is best captured in a quote by Alexandra Stoddard and I have this built into my email signature. “Slow down, calm down, don’t worry, don’t hurry. Trust the process.” Every time I send or respond to an email, my brand is building. My “style” is calm and reassuring. I deliver on my promise to “bring personal brands to life,” with a thoughtful process that gently guides people through phases of discovery and articulation of their brand for job search, to raise their visibility in their business and to help them get what they desire. I am reassuring as I inspire and motivate people to do their work. I help people bring their personal brand- to life authentically and consistently and with confidence.
In my role as a personal brand expert, I am known for helping people understand their impact on people and to bring it to life consistently through their image, their brand voice and the experience of knowing them or working with them.
So, what happens because of you?